Next 5 edition: 29th november to 1st december 2013 | Español
JAPAN MEDIA ARTS
FESTIVAL
ARS ELECTRONICA
ART FUTURA
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STREAMING MUSEUM
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Streaming Museum presents Björk’s Mutual Core
Streaming Museum launched a tour of Björk’s Mutual Core in Times Square, NYC, that is traveling through its network of Digital Screens in Europe, Asia, Antarctica, Australia, Africa, and South America in 2013
Streaming Museum, founded in NYC in 2008, produces original contemporary-themed exhibitions of the arts and visionary ideas that are viewed by millions of people around the world on screens in public spaces on 7 continents, its website, and live at partnering cultural centers.
A special version of internationally acclaimed singer-songwriter Björk’s Mutual Core appeared in Times Square during the March 2013 Midnight Moment to launch Streaming Museum’s globally touring Nordic Outbreak exhibition. Created in collaboration with director Andrew Thomas Huang, the video shows the forces of nature exploding across a futuristic landscape where volcanoes erupt from a desert floor, as a snowstorm transforms the environment, and anthropomorphic rocks come to life orbiting around a goddess of nature. Also on the tour is a film by David Bates, Jr. that captures the experience of seeing Bjork in Mutual Core across the synchronized electronic billboards in Times Square’s Midnight Moment.
Midnight Moment is the largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge creative content on electronic billboards and newspaper kiosks throughout Times Square every night. Björk’s Mutual Core exhibition marked the first time Midnight Moment content toured globally to digital screens worldwide, which was made possible by the partnership with Streaming Museum. Midnight Moment is a program of the Times Square Advertising Coalition and Times Square Arts, the public art program for the Times Square Alliance.
“ Ii am very excited about my mutual core video being shown at times square ! seems like them united screens there are going to have a go at matching the energy of the volcanoes in the video !! good luck Manhattan !! “
Björk
More information: StreamingMuseum.org
Nordic Outbreak exhibition: http://nordicoutbreak.streamingmuseum.org/